SEO Is Like Shampoo!
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
SEO Is Like Shampoo!
This was first posted back in 2008.
As I have said many times over I believe that analogies are a very good tool when making a point about search engine optimization. If you know anything about SEO you may be scratching your heads a bit. If you are visiting in search of small business SEO solutions you may also be scratching your head as well and wondering “What is he thinking?”
Let’s take a look at what we know about search engine optimization. SEO is initially about developing keyword phrases. As the internet has grown it is now extremely difficult to acquire first page ranking on Google for one or two keyword searches. We are not saying it can’t be done, that would be a foolish statement, but it is very difficult except for very narrow niches. Of course it all depends on how competitive your market is.
So what then does SEO have in common with Shampoo? Every shampoo bottle that I have ever used tells you this “rinse and repeat.” I believe you might want to consider repeating the SEO process after lets say 30 and 60 days after implementing it. Everyone one involved with SEO attempts to make an educated guess about what works and what doesn’t work as far as keyword phrases are concerned, but we could easily miss the mark or market. Your analytic’s program will tell you if you SEO is working.
I like talking about my own mistakes so that others may learn from them. When I launched this website the focus was on the keyword phrase organic search engine optimization in Tucson, because our services are based on organic search results delivered from Tucson. However, the 30, 60 and 90 day review revealed that we were not getting any traffic for that keyword phrase. That’s right we ranked # 1 but we didn’t get any Google traffic.
So we did a little SEO shampooing of our website and removed all references to organic SEO. We rinsed and repeated. Now, in fairness we should have stuck with some mentioning of organic SEO, but at that time we were a bit impatient.
I realized that while many nationally might understand what organic SEO is. I figured the only people likely to be searching for organic SEO were likely not buyers but members of this industry. So I decided to focus on the more realistic searches such as Tucson SEO. Since this was part of our company and domain name we had a built in advantage.
I continued to rinse and repeat every 30 days or so. Recently, we have begun to brand ourselves as providing Holistic SEO (Fall 2008) and we will be adding another page that reflects what we discovered in one of our rinse cycles. We thought Holistic SEO best describes our approach to creating websites that convert visitors into customers.
That was last year results. Our more recent SEO shampoo experience discovered that we were ranking highly for searches related to marketing and link building. I was not specifically targeting these markets. However, I discovered that we were ranking well for non-targeted searches. So I did a little SEO shampooing and we soon soared in four other keyword markets. Most of these changes were minor but may have a major impact on rankings.
Here is a suggestion that you can take to the bank. If your web page is stuck on page two try this. Add an H-1 tag to your page that includes your primary targeted keyword phrase for that page. Then a build a dozen Do Follow anchor text links that include your keyword phrase in the anchor text. Do this on highly crawled sites.
Then check your ranking results in about two weeks. Once the pages that include your links get crawled the search engines will discover your page with the H-1 tag. It will get crawled and bingo you win! Don’t believe me… Well just try it and report back.
Have you rinsed and repeated lately?
What say you?
Our Services:
If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, Arizona or beyond and you need Google Places SEO Citations solutions please call Tucson SEO at 520-505-6024 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
I like the “rinse and repeat” analogy and enjoyed the post, but when I started reading I thought you were going to discuss the long tail and the importance of targeting niches. You know – shampoo for greasy hair, anti-dandruff shampoo, manly sports shampoo etc. Probably just me – the “rinse and repeat” comparison actually makes more sense!
I agree with the rinse and repeat process. If something you are doing is working, then you can repeat it over and over. There is no need to reinvent the wheel. Also, I think people over-complicate the SEO process. You don’t need thousand of links. Instead, your better off focusing on a few high quality links.
I Love the analogy. Seem like there are too many people out there that try to use the ‘Set it, and Forget it’ methodology. That’s just not going to work in today’s compeditive internet.
My favorite analogy for Search Engine Optimization goes like this…
SEO is alot like losing weight. don’t think of it as a diet. Think of it as a lifestyle change.
Admin: Thanks for the fresh content but this comment doesn’t pass our Comment Policy Guidelines
Hello again, Urban,
I want to thank you for the tips. I have too many blog posts stuck on page 2 and will try the tip you suggest. I also like your keyword love idea.
By the way, I’ve been working and working on SEO and am slowly coming up higher in search engines.
Kind regards.
Kate @Tucson deals saying hi to Urban. I hope I am doing this right. I have not heard of this plugin until a short time ago. In any case, I appreciate learning from you and hope you are well.
Sigh. Maybe third time is the trick. This time I am putting the sign in the name field and hope this is right. I promise I am not trying to spam your site.
Interesting Article…
Clearly gave the services of SEO. I liked the analogy and the services which are posted in this article.
Thanks for posting such an article..
Thank you for the helpful tips. I will certainly start implementing them on my future sites. Have you considered long tail keyword phrases before? What is your opinion of keyword domains.