Flirting With The Big Leagues Of SEO
August 16, 2008
Our Business has had tremendous success obtaining first page placement in the Goggle search results for SEO related search queries. This has all been accomplished in just over 14 months. We first began to study search engine optimization back in October of 2006. Our website developer, who offers SEO, told us if we ever got onto the first page it would take six months. This is the standard line of many SEO providers.
The website that we are talking about was a local house cleaning service, Your Fresh Start. That website went to the first page within 3 days and has been there ever since. We have since closed that business and have been providing SEO services since we launched our site in May of 2007. We currently are ranked # 1 nationally on Google for 5 searches that include the word SEO in the query string.
It truly blows me away every time I think about our success. We tell you this not to brag, but to verify that we do know our business well. However, one keyword search has eluded me thus far and it is “Local SEO.’ Since local SEO is the cornerstone that this business is built upon we would like to be on the first page for this search.
We re-launched this website in mid April of this year using WordPress and we settled in a regular spot on the third page around # 35 and it stayed that way for two months. Then we re-evaluated the pages and tweaked our website. This adjustment had a positive impact. Then in June we started using forums that allows us to create Do Follow anchor text links that read Local SEO.
The website moved up the ranking for this keyword phrase and settled in at the # 17 position. Then in July we began to place links in every blog post that targeted our sales and services pages. Those anchor text links pointed to our other pages that we wanted to specifically target to increase there presence in the Google SERP’s nationally and locally.
Recently, we have actually flirted with the first page of Google landing temporarily at the #4 position. We eventually settled in at the #11. For our website to stay on the first page will indeed be a difficult task. It is because local SEO is written about often on authority blogs and Forums. These established websites have a huge advantage over a much newer website.
However, they are most likely not talking about proving SEO for local websites, as we do. When those in our industry talk about local SEO they are talking about free listings in the Google and Yahoo local business maps. This is a hot topic that when written about on authority blogs tends to bump our site down the list. So yes, we are flirting with the first page of results we are not there yet, but then we like a good challenge.
We highlighted the changes that we made in and effort to point out that SEO is never a one and done process. When we re-launched our website and did not get the results that we wanted we took another look to see what else could be done better. Some of what we tried was just fine tuning. Still other efforts were experiments based on knowledge that we gleaned from other SEO professionals.
This is why we recommend that you blog on other websites related to your industry. We consider it part of our continuing education. The placement of links in our blog posts was an adaptation of something that I read one day on Courtney Tuttle’s blog. I tweaked his suggestion to apply to our website and it has paid off. We have seen this effect across several keyword phrases in the SERP’s.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg it, or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in Flagstaff or through out Arizona and beyond and you would like to learn more about how your website can benefit from a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.
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10 Responses to “Flirting With The Big Leagues Of SEO”
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Thanks for the post. I subscribe through Google Alerts on the topic of local seo and I love reading the blog posts and commenting as well. It has helped my rankings a lot!
Thanks so much!
Michelle
Hi Michele,
It seems that you were commenting on another post and your reply ended up in the wrong area. I’m not sure why that happened, but thanks for the comment.
Wow, that very impressive. You gave given us an interesting view of how things really work, even for an SEO. Now, I really understand what you mean by SEO is never a one and done proposition. I wish you the best. It can be very frustrating getting bounced around the SERP’s.
I get inspired when I read success stories like the one I have read here today. It just goes to show that you can accomplish anything if you set your mind to it. I hope you let us know if you ever get to # 1 for local SEO.
Maru Lee,
I’m not sure if this is a typo on the name or not but I want to thank you for taking the time to leave a comment that was inspiring. We are real big fans of being positive around here. Thanks.
I checked out what you said and I can see you are up against some really big competition. Its tough when your targeted keyword is used in forum posts. Those site have such a huge advantage. So get up the faith it looks like you have done very well so far.
SEO is constantly evolving trying to stay ahead of the changes of the rules and new information requires time to add to your continuing education.Keep flirting.
Sally,
Thanks so very much for your comment.
Inspiring post.Glad you didn’t let it go to your head and that it still amazes you.Thanks for reminding us that we can all succeed in our businesses if we preserver and stay focused on our goal.
Thanks for the reminder of the work involved to stay ahead of the competition and also of the benefits that can be achieved.That is the name of the game.