Flirting With The Big Leagues Of SEO

April 28, 2008

Our Business has had tremendous success obtaining first page placement in the Goggle search results for SEO related search queries. This has all been accomplished in just over 14 months. We first began to study search engine optimization back in October of 2006. Our website developer, who offers SEO, told us if we ever got onto the first page it would take six months. This is the standard line of many SEO providers.

The website that we are talking about was a local house cleaning service, Your Fresh Start. That website went to the first page within 3 days and has been there ever since. We have since closed that business and have been providing SEO services since we launched our site in May of 2007. We currently are ranked # 1 nationally on Google for 5 searches that include the word SEO in the query string.

It truly blows me away every time I think about our success. We tell you this not to brag, but to verify that we do know our business well. However, one keyword search has eluded me thus far and it is “Local SEO.’ Since local SEO is the cornerstone that this business is built upon we would like to be on the first page for this search.

We re-launched this website in mid April of this year using WordPress and we settled in a regular spot on the third page around # 35 and it stayed that way for two months. Then we re-evaluated the pages and tweaked our website. This adjustment had a positive impact. Then in June we started using forums that allows us to create Do Follow anchor text links that read Local SEO.

The website moved up the ranking for this keyword phrase and settled in at the # 17 position. Then in July we began to place links in every blog post that targeted our sales and services pages. Those anchor text links pointed to our other pages that we wanted to specifically target to increase there presence in the Google SERP’s nationally and locally.

Recently, we have actually flirted with the first page of Google landing temporarily at the #4 position. We eventually settled in at the #11. For our website to stay on the first page will indeed be a difficult task. It is because local SEO is written about often on authority blogs and Forums. These established websites have a huge advantage over a much newer website.

However, they are most likely not talking about proving SEO for local websites, as we do. When those in our industry talk about local SEO they are talking about free listings in the Google and Yahoo local business maps. This is a hot topic that when written about on authority blogs tends to bump our site down the list. So yes, we are flirting with the first page of results we are not there yet, but then we like a good challenge.

We highlighted the changes that we made in and effort to point out that SEO is never a one and done process. When we re-launched our website and did not get the results that we wanted we took another look to see what else could be done better. Some of what we tried was just fine tuning. Still other efforts were experiments based on knowledge that we gleaned from other SEO professionals.

This is why we recommend that you blog on other websites related to your industry. We consider it part of our continuing education. The placement of links in our blog posts was an adaptation of something that I read one day on Courtney Tuttle’s blog. I tweaked his suggestion to apply to our website and it has paid off. We have seen this effect across several keyword phrases in the SERP’s.

We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg it, or Stumble it.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

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