Thanks for the great comment. What didn’t go into in detail is that some (SEO Forum) specifically consider SEM is limited to PPC. I got beat up real by their moderators back in May over the subject of what SEM is. They basically told me the rules say SEM can only refer to PPC and any other usage of the term was wrong and that they had to protect the integrity of the system. They went on at great lengths to explain how I was hurting things.

However, they never could tell me who wrote the rules or how long the rules had been in place, but it was their job to defend these rules. So I don’t use that forum anymore. I have found their is a lot of intolerance out there.

I let them do what they want and moved on.

Thanks for being part of our discussion.