The Missing SEO Piece
The Missing SEO Piece
Is Your SEO MIA?
I visit dozens of SEO forums on a regular basis to share what I know about SEO. Almost every time I see a post like this one on… The post generally are titled something like “SEO secrets revealed” or something similar. They posts are generally full of bad information or the show that the poster didn’t really understand SEO.
I also noticed that about 99% of conversation about SEO failed to mention the single most important aspect of SEO. So I thought that, as a professional local small business SEO solutions provider that I would set things straight on Basic SEO.
Good ole SEO is divided into On Page and Off Page SEO. On Page SEO refers to the changes to can be made directly to your website to encourage better indexing of your website. You need to have your web pages properly indexed for your targeted keyword phrases to eventually rank well. This is all very standard SEO stuff.
Then there is the Off Page SEO portion it deals with acquiring useful Do Follow backlinks.
These backlinks should include anchor text that your are targeting for that specific page. At this point most would agree that this general explanation works well without going into the specific details. The problem is that it leaves out the most important element of SEO.
The most important aspect of SEO is the least talked about. What I am referring to is the Competitive Review. All success or lack thereof in SEO is in direct correlation to what your competition is doing or not doing. It is impossible to effectively put together a winning SEO plan without knowing what your competition is doing.
For starters you need to determine how many backlinks that your primary competitors have. Then you will need to know where they got their links. This part takes a bit of research on your part. Once you have determined your competitors strengths and weaknesses you can then build an SEO plan.
A plan that is based on facts that is sure to conquer the SERP’s. if it is executed properly. Real SEO success comes from knowing what your competitors are doing and doing it better than they are.
You will note that I have not mentioned On Page SEO as part of the review process and this is why. Link building is what separates one website from another in the search results.
Most SEO providers get the On Page portion right as it entails doing about eight different things correctly. On Page SEO can often be completed in a few hours for most websites. It is the link building process that takes a huge amount of time. It is also where people cut corners to save time and money.
A quality Competitive Review will reveal your competitors weakness and strengths. It is also why I have never sold an SEO package. It is extremely difficult to win at SEO if you don’t know how your competition plays the game.
I have spent way more hours on forums than most people and when I visit forums its usually SEO related. No surprise there right? Almost every time I come across some post about “How to do SEO.”
These are usually constructed by people who need backlinks and who know little about SEO. Sometimes they are so bad that they become humorous. I tend to read these looking for what wrong rather than what’s right.
Without fail, they almost always leave out the most important aspect of SEO. The missing piece is the Competitive Review. You cannot put together a winning plan without knowledge of what your competitor has done and what they might be doing currently.
Could you imagine the La Laker’s going up against the Boston Celtics without a game plan or having studied game film. It just doesn’t happen. Each team has a crew of people dedicated to studying the oppositions strengths and weaknesses along with the players themselves. They do this because both teams want to be champions.
If you want to be a champion of your targeted markets it will require research.
SEO is all about doing certain On Page techniques and link building. You simply must to a better job than your competitors if you want to take business away from them using the internet.
This is the main reason that I have chosen not to offer package deals. SEO packages providers are selling to a certain price point they have little to do with reality. The odds of most of these packages ever working is about as good as winning the lottery.
So if you are serious about ranking well you will need to start with a competitive review. Now, I am not talking about using some web site SEO grader tools. Those are used to sell software and they do a very poor job of reviewing your competitors. Most of these programs only examine your website. While this may be helpful it only includes part of the picture.
You simply must know what your competitor has done before you can develop a plan to overcome their advantages. Then you must execute this game plan properly to come up on top of the search results.
It really is this simple!
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Tucson SEO… Solutions that create probabilities out of possibilities.
Lot of companies recommends shady tactics known as black hat practices to get your site up in search engines. Not only do these practices have very short term benefits, but they can also be very counter productive since the search engines can eventually catch website following these practices. Many websites big and small have been heavily penalized for using such techniques. So play safe and avoid these SEO companies like the plague.
this was really nice what you wrote. there are alot of companies they are working professionally but unfortunately some of SEO experts use black hate techniques which are against of the rules and regulations of search engine. they should be avoided as soon as possible.
nice post