The Three Faces Of SEO
January 12, 2012
Google Places SEO Citations blog at Tucson SEO Solutions
Welcome to my blog. The blog covers all things Google, Google Places, Google Places Citations and other related marketing issues. My hope is that you will find the blog useful while you are here. I also encourage you to leave a useful comment.
The Three Faces OF Local SEO
Whenever you are considering SEO for local markets there are 3 distinct areas that you will need to address. They are the free organic results which I referred to as Local SEO. Then depending on your markets you will likely have to deal with the Google Places business listing. You will also need to address Social SEO which includes things like Facebook and the Google + 1 button and reviews.
Google changed its search results back in October of 2010 to focus on providing local search results. This new algorithm is called Places Search. Places search emphasizes its local business listing service called Google Places along with its free organic results. It is also referred to as blended search.
Google often will provide its Places listing first in the results followed by the organic results. Or it may provide a mix of organic and Places listings at the top of the results. This is driven by how competitive a market is. Google may show no Places results or up to 7. It is constantly testing to determine what works best.
It is now important to address both the organic or free results and the Places results when putting together a long term Local SEO marketing plan. Every keyword phrase is unique, and thou they may be very similar, Google may currently present the results differently based on many factors.
Depending on the keyword phrase targeted you will need to determine if you will be better served by targeting one or both forms of the search results. If Google is presenting only showing Places results first for your keyword phrase then the Places is what you will need to focus on.
Let’s be clear here about what SEO is. SEO is a competition between your website or business and other sites or businesses for your targeted keyword phrases. This is why I consider it a game. Except with this game the competition is ongoing and never ends.
It is important to develop a long term strategy for this very simple reason. Once this program is implemented your rankings will improve over time. As you rank higher in the search ranking your competition will begin to take notice. They will likely attempt to counter your success, especially when you start to take business away from them.
All SEO efforts should first focus on what changes need to be made to your website and or Places listing to optimize both. This is known as On Page or On Places SEO. It is the area that you have direct control over.
Then is the catch up portion of SEO and it represents work that is done off your site and on other websites. Is commonly known as Off Page SEO for the organic side and Off Places SEO for the Places side of things.
When discussing Off Page SEO we are basically considering the creation of backlinks. These are links on other websites that point to your website. When we are discussing Off Places SEO it is all about creating citations on other websites. A citation includes the following information the business name, location, and telephone number.
The best place to start is by locating the resources that your competitors have already used. Then it’s time to move onto the creation of backlinks or citations that your competition is not currently using.
This phase is easy but time consuming to implement. The downside is that little is hidden from your competitors when it comes to SEO. Just as I can locate where your competitions backlinks and citations are located your competition can just as easily find yours. This is why it is extremely difficult to out rank a competitor who is motivated and paying attention.
This is why the smart SEO says “SEO is never a one and done proposition.” You must be continuously adding backlinks, citations, or both to maintain your rankings. Reviews and + 1 votes can make or break a business in the Google search results.
You will also need to have a social presence on the internet by using sites like Facebook or Linked into address Social SEO. It is extremely difficult to judge the impact that Social SEO has on rankings. The general opinion is that its role is expected to increase overtime. This is especially true when you add the Google + 1 button onto the mix. It is extremely important that you learn how what you do offline can impact your online rankings. And this is where Social SEO becomes extremely important.
Also you need to be spending time on social sites that your customers are using. An example of this is LinkedIn. It is a great place to make B2B connections, but not so good for B2C connections. B2C works much better on Facebook.
What say you?
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Do you own a local small business in Tucson, Arizona or elsewhere and you need Google Places SEO or Places Citations services? Then please call Tucson SEO at 520-505-6024 or email me Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Tucson SEO Solution 814 N. Belvedere Ave. Tucson, AZ 85711 520-505-6024
Comments
18 Responses to “The Three Faces Of SEO”
[...] You will also need to have a social presence on the internet by using sites like Facebook to address Social SEO. It is extremely difficult to judge the impact that Social SEO has on rankings. The general opinion is that its role is expected to increase overtime. This is especially true when you add the Google + 1 button onto the mix. It is extremely important that you learn how what you do offline can impact your online rankings. And this is where Social SEO becomes extremely important.Source: tucsonseosolutions.com [...]
Organized content is the best way to display or post an article, thank you for making it easy to digest your post.Amazing how simple it can be to communicate with people and have them understand a certain topic, you made my day.
I started this new blog:Link removed couple of days ago & have since been trying hard to do some off-page SEO. Is making backlinks enough? or are there any other things too, that I should consider?
For Indonesian blogger, the problem is of course in the language. Bloggers and business writing in English do not have such problem. I mean, 99 percent of tools in the Internet are available in English. Some Indonesian engineers created tools in Indonesian (directions in Bahasa Indonesia) but there are not growing well. When the main text is in Indonesian, what can we do with the tools, all written in English?
After reading your article, I know three faces of Local SEO, thanks! I am using free articles directory to get back links and traffics, I am also using forums.
I think that even if you are using social media it is still important that you optimize your posts in order to be found. It is such a big world out there in the internet realm. SEO and Social media comes hand in hand!
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a general idea of local SEO comes after going through your post.well! backlinks cannot be the way to get push in the SEO feild.sometimes we dont even know the reason for lacking behind but now i got the point and that is your positive post…
thanks for your post
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thanx for useful information After reading your article I am using free articles directory to get back links and traffics, I am also using forums. i need some more help about SEO
Your online presence depends on your SEO strategies. As more than 70 percent of Internet users click on the organic listings of the search engines, achieving high rankings is essential for any online business. By improving keyword ranking for search engines, a SEO professional improves a company’s ability to draw in new customers.