The Video Learning Curve
The Video Learning Curve
Back In March of 2010 I meet with a young man from Tennessee. He had flown to Tucson to meet with me to discuss a project that he was pursuing. The project is an all in one website package for local small business owners. The idea was to provide the small business owner with everything that they would need to market their business locally on the internet.
The program provides website hosting, a content management system to build their website, and training videos. It is the most complete package that I had ever seen. My role in the project, if I chose to become part of the project, would be to provide video SEO and link building training.
We would eventually enter into a two year agreement where I would do the SEO and link building portions of the training. Well, the first problem that was apparent was that I had never made a video. The next problem was as it turns out my computer was not ready for making videos. This would require many upgrades to my equipment and software.
My new partner Ken and I hit it off very well. So much so that he took care of the costs of the needed upgrades. I ended up with Windows 7, a video editing program called Camtasia, and the latest version of the Word office suite. He also provided me access to a very expensive video training program called the Video Boss. I had never used a video editor or the recent version of Power Point. So I was now on this huge learning curve. I might note that I hate learning how to use software.
That was mid March. By early June I had completed about 20 videos. Most of these are for Ken’s program. Then yesterday, I began dabbling with videos produced to be placed on this blog. For all that I have accomplished so far, I still do not know how to place a video on this site. I did manage to post one video on several video sites but I messed up when I went to place it on this blog.
It was very late in my day when I attempted this and I was very tired. I will try it again today. The biggest learning curve, if you can call it that, was to overcome my fear of failure. After doing these 20 or so videos my confidence is soaring. I want to learn how to make the best possible video that can. I already understand my content (SEO) very well. I now will learn how to make these videos more appealing.
I want to learn to use special video effects. I want to learn to record voice overs separately. I want to add a green screen. Yes, my wish list for new skills is growing daily. From what I have see on You Tube my videos are already better than most that are posted there, but nowhere near what would be considered a professional polished product.
My goal is to eventually bring my video making skills in line with my SEO skills. Video training programs are where the real money is made in this industry. But the reality remains I still don’t have a video on my blog yet!
The first video that I produced to be shared with my readers was all about the day of a local SEO. I recorded what I was doing, in this case, I was visiting video websites. I was signing up with as many video sharing sites as possible. I also was creating a database for my own video marketing program.
What I found was very interesting. Many of these sites are difficult to use. I am not referring to the loading of videos. Heck, on some sites it was a matter of locating the registration link. One site used a black background with a white font that made it extremely difficult for me to read. So I ended up reviewing what was wrong with the sites which is not what I had intended to do.
If your website requires that you register to use the site and if you allow user generated content you really must pay attention to the little things. Now, many of these sites have millions of users and it makes me wonder how many more users would they have if the process was easier. Registering to use a website should begin with easy access to the registration form.
Almost everyday I visit a site that I would like to use but I find that they are not user friendly and leave. As I have discovered making the video that many video sites in an effort to appeal to one market sometimes overlook the needs of users like me. If you have a customer base like those needing SEO, this can be a difficult task. The difficulty is that they come from so many different backgrounds.
One thing that I made a point of doing was hiding what website that I was on. I also noted that this was just my thoughts about their site and in no way was I attempting to tell this folks how to run their business. I made it a point of not identifying these sites for this reason.
When I started writing this post it was early in the day. I took a break to do other things. One of those was watching some training videos on script writing. It is now late at night and I am calling it a day…
Well, eleven PM is way too early for me to call it a day. So I figured that I would give adding a video a try and it worked. Yea! What a relief. Where did I find the answer? On You Tube of course. The next mission will be to learn how to wrap text around a video.
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