Does your service website meet the “Needs Factor.”
May 7, 2008
It is fair to say that many buyers of website services and many designers don’t understand that service website visitors are “Need Buyers.” They as a group often want to provide the “Wow Factor” on their websites.
Believe me, when my vehicle AC wet out on April 14th in Tucson, I wasn’t buying “Wow” when I did my Google search for “auto AC repair Tucson.” I needed my AC fixed, as of yesterday. I was a “Needs Buyer.”
All I cared about was, could you solve my problem (Need) today? (Benefit) During my Google search if I clicked towards your website and it loaded slow because of flash on the site I would click away.
If you didn’t make it easy to determine that you could solve my problem I would leave. It’s fair to say that most service purchases are accompanied with a fair amount of stress. This is especially true for purchasing for buying website services. The consumer generally isn’t sure what is best for their needs.
Our websites are designed to clearly define what your website is offering. We also define the benefit for the consumer. The benefit here is that you are the business that best can fulfill their needs. We also assist you in providing what is known as “a call to action.” This is the part where you actually ask for their business.
The service business website needs to create leads and appointments, so there primary goal of their is to create an inquiry by email and preferably by phone. If the designer that you are choosing doesn’t understand how to build a website for the ‘Needs buyer” you should probably find one that does.
Think about it…. If your homes roof is leaking or your car will not start, do you really care about a websites look and feel? No, you want to know this, “Can you solve my problem, and now? Does your website offer solutions?
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