Does Your Service Website Meet The “Needs Factor”
April 21, 2011
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This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Does Your Service Website Meet The “Needs Factor”
This was first posted back in 2008.
It is fair to say that many buyers of website services and many designers don’t understand that service website visitors are “Need Buyers.” They as a group do not want to be provided with any “Wow Factor” from your website.
Believe me, when my vehicles AC wet out on April 14th in Tucson, I wasn’t buying “Wow” when I did my Google search for “auto AC repair Tucson.” I needed my AC fixed, as of yesterday. I was a “Needs Buyer.”
All I cared about was, could you solve my problem (Need) today? (Benefit) During my Google search if I clicked towards your website and it loaded slow because of flash on the site I would just click away.
If you didn’t make it easy for me to determine that you could solve my problem I would also leave. It’s fair to say that most service purchases are accompanied with a fair amount of stress. This is especially true for purchasing for buying website services. The consumer generally isn’t sure what is best for their needs.
Our websites are designed to clearly define what your website is offering. We also define the benefit for the consumer. The benefit here is that you are the business that best can fulfill their needs. We also assist you in providing what is known as “a call to action.” This is the part where you actually ask for their business.
The service business website needs to create leads and appointments, so there primary goal is to create an inquiry by email and preferably by phone. If the designer that you are choosing doesn’t understand how to build a website for the ‘Needs buyer” you should probably find one that does.
Think about it…. If your homes roof is leaking or your car will not start, do you really care about a websites look and feel? No, you want to know this, “Can you solve my problem, and now?
Does your website offer solutions?
What say you?
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Comments
2 Responses to “Does Your Service Website Meet The “Needs Factor””
I created a tutorial on my blog on how to install and set up WordPress. This tutorial is geared toward business owners who want to set up their own website at a low cost.
I created my blog in that am unable to get my needs what i want to get my blog to top position… so by this article i came to know more and more needs and points how to get my blog into top position… Thanks a lot…
What you are asking for requires a consultation fee. This post is about meeting the visitor needs.