This Isnt Your Mommas SEO Anymore
February 21, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
This isn’t Your Momma’s SEO Anymore
Google says its official by announced on April 09th that speed is now a factor in its algorithm. The implications here are huge. Google began a dialogue back in June of 2009 about the importance of speed for both Google and the websites currently in its index. They make what I believe is a brilliant presentation about the financial benefits to faster loading websites.
I have been preaching about slow loading pages since I started this blog. In fact that original post “Are slow loading pages costing you money?” was the third post to ever appear on this blog. Right out the gate I advocated that speed mattered.
As an internet marketer and trainer I visit thousands upon thousands of websites doing research and like you I loathe to wait for a page to load. Actually, let me re-state that. I don’t wait I don’t care how great your site if it loads slow me and a whole bunch of others will never see your website.
This is why I believe that it is Google’s own self interest that they chose to incorporate speed into their algorithm. It saves them resources (think money here.) It also improves a websites ability to do business because more people are actually getting to see what your website offers. The more visitors the potential for more sales. The profitable website is more likely to buy more Google advertising services. Not only that but the searcher is rewarded by arriving at their destination in a timely manner. It’s the perfect solutions where everyone wins.
Or maybe not:
Currently many website and blog owners have done very well at making the basic SEO related changes to optimize their websites. Of these some have mastered the process of acquiring backlink.. As a group these website owners have learned to use the internet to market their businesses effectively.
But This Aint Your Mommas SEO Anymore
This might be the awakening of Web 3.0. At the present Google’s is only using this speed factor with about 1% of the US market affected. This algorithm change is currently being rolled out only in the US. The average website owner is now going to be addressing things that they like to not understand. This isn’t change a tag SEO anymore.
One of the tools recommended by Google is Firebug for Firefox. This is somewhat of a website designers all purpose wrench. This is a coders tool and it’s a great as I have observed, but still it’s a coder tool. Firebug will tell you what is requires your attention. This is why I believe coders will have a huge advantage over almost everyone else.
What slows done websites often requires skills that only coders are comfortable using. My site has some issues with CSS and image files, as well as with java scripts. I am not a coder so I will need to improve my skills not only for this site but for my clients. I can read most code but I am not familiar with combining or compressing files. In this way I am like many website owners in that I don’t currently poses these skills. That leave me and those like me at a distinct disadvantage at this time.
That is why I say this isn’t your mommas SEO anymore. This isn’t just about changing tags. Google is forcing those that want to rank well to learn new skills.
What say you?
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Comments
2 Responses to “This Isnt Your Mommas SEO Anymore”
This is so true. SEO is changing all the time. you have to learn to keep up with it all! This inlcudes how to promote your site and to design it so that your readers will stay and come back.
That is going to impact a lot of websites! Wonder how many companies are going to get rid of big images and pointless flash now. hopefully this cleans up the web a little bit.