Google Teaches Basic SEO
December 1, 2008
That’s right Google has created an SEO Starter guide that clearly explains the fundamentals of search engine optimization, and it free. But before I go any further, let’s take a look back at Google’s change of heart concerning SEO. That’s right, change of heart. The fact that Google is now embracing SEO represents a 180 degree change for Google.
Back in the day, in a not so distant past Google was at odds with SEO and considered them spammers. Old timers in this business love to tell how easy it was to manipulate the search engines to gain high rankings. That put the SEO community in direct conflict with the search engines. At that time search optimizing a website meant cramming a bunch of keywords in the Meta tags. That morphed to cramming a bunch of keywords into the content. Then it again morphed into a focus on links when it was discovered that Google’s algorithm was based on backlinks. Since our efforts were considered to be spamming Google was forced to adjust their algorithms accordingly and continually.
Google’s spokesman on all matters concerning Search Engine Optimization, Matt Cutts, is part of Google’s anti spam unit. This shows us all what Google has thought about the whole SEO industry. Only recently has Google began to change its position. A few months ago they adjusted their webmaster guidelines to reflect a more positive view on SEO. Now, a few months later they have created their own search engine optimization starter guide. As our industry has matured Google has finally embraced our services as legitimate.
This change is good for everyone involved. Their actions have the effect of legitimizing our industry, which has had a checkered past. SEO can be very confusing for a beginner because there are a myriad of opinions and until now there has been no clear direction provided by the search engines on the best practices. That has finally come to a screeching halt.
I spend a fair amount of time on a couple of dozen industry related forums. I often suggest that people visit Google webmaster guidelines to get the true Google view of things. This is especially true when it comes to discussions on link building. Now, I have a reference for SEO related questions. Yesterday, I linked about a dozen forum comments directly to this document. In other words, this is what Google has to say about SEO.
I am now, planning on incorporating this starter guide as part of my hand-outs at our seminars. Thank you Google.
We are ready to do it right are you?
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in US, Canada, or in the Arizona cities of Scottsdale, Tempe, Mesa, and beyond and would like to learn how your website can benefit from a blog please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Share with others
Comments
3 Responses to “Google Teaches Basic SEO”
Got something to say?
This is what I have been waiting for some definitive answers to my questions. There is so much BLAH BLAH out there. Now we’ve have a true reference to understand that what we are doing is working with what the search engines want.
What great news a one stop source of what Google wants and needs from us the small website business owner gain ranking. The creation of a blog on your site is so worth the investment of money and time. Good Luck.
This is perfect to finally have the requirements from Google to preform SEO on our small business websites. There has be a lot of misinformation floating around so this guide is a great foundation.