We Learned Something Today, Actually Two Things
July 24, 2008
We received an email today asking if we work on websites outside the state of Arizona. The emailer provided a link to their website, which is generally a sign that this is a serious inquiry and they also provided their name. Now, we get a fair amount of inquiries that lack this specific information. We know these people are shopping us. We know that because we email them asking for their contact information and never here back from them again.
However, this was not the case today. Unfortunately, the person who contacted us about their website has an E-commerce site and we do not work on these types of websites. He also asked if we work outside of Arizona. I quickly realized that even though we work outside of Arizona the website did not indicate this.
I graciously returned the email and informed him that we did work outside of Arizona but not on E-commerce websites. Since I always want to know “how did you find us” I asked. He responded back and said that he found us by doing a Google search for small business SEO solutions.
So I Google’d that search query and found that we are on the first page of Google at the # 7 position. To say that I was blown away and happy about this discovery would be an understatement. I have been laying plans to create a new website to target small business SEO and I was already ranking for a closely related search. That was the very good news.
What troubled me was that the website gave the message that we only work in the state of Arizona. While that has been true up to this point, we have been working to expand our reach beyond Arizona. Yet, that is not the message that my website was producing. I have to wonder how many visitors came and got that impression and moved on without asking.
It just goes to show how easy it is to miss the mark. Reflecting on this question I can easily understand where the site has fallen short and will begin to address this short coming, So thank you Daniel for opening my eyes to this weakness and strength of my website.
We always ask how someone found our website; it’s just a good business practice. I am truly grateful that he took the time to return my inquiry. Now, excuse me I have a website that needs fixed.
Since Daniel was very nice and helpful here’s a link to his Topiary site and a thank you.
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