Website Are Like NASCAR V 2.0

March 8, 2010

I wrote a series of posts back in 2007 well before this site had a blog. I had a page that I used like a blog and I updated it on a regular basis. The problem was that my visitors could not make any comments. This was one in a series of posts where I compared websites to different things to make a point. I compared them to a high maintenance girlfriend. That one was later edited by Geri. I have compared them to apple pies as well.

Lately, I have been paying more attention to NASCAR since Danica Patrick has been driving in these races.  She hasn’t fared very well yet. I hope that you enjoy this post as much as I have had writing it and reading the responses. Even though the posts is several years old it is still relevant today.

Here is the original post, Websites Are Like NASCAR!

Recently it dawned on me that websites and race cars have a lot in common. A race car team puts a lot of time, training and effort into their high performance machine. They pay lots of attention to the smallest details and are constantly fine tuning the engine and suspension. These two must work in harmony for the team to become a champion. Successful websites are no different in that they also require many pieces of the machine and team to be in harmony. Websites must also pay attention to details and fine tune to the ever changing needs of the search engines through effective optimization of the source code and content.

The other part of this website team is the user experience. Every thing must work and it should work effortlessly. Your site should be a well oiled machine that converts visitors into customers. The visitor wants to walk away a winner by feeling they made the right choice going with your team.

So SEO then becomes like the racing teams pit boss making adjustments and fine tuning the website to produce peak performance. However, you must be able to adapt to the changing environment to become a champion. During a race the team may use multiple types of tires often adjusting and changing through out the race.

A successful website team is no different. We who practice SEO have to make sometimes drastic changes quickly to adjust to how search engines, especially how Google handles the acquiring of website links. Managing a website requires the same attention to detail as a NASCAR racing team, you want to keep it well tuned and ready to win the race.

Are you ready to win the search engine race?

An extra thought: Way too many website owners have this allusion that SEO is a one and done process and this is so. The belief is wrongly fostered by SEO providers who sell packages to meet a price point. They never bother to tell their clients that like a NASCAR team their websites will need constant attention to be successful. You will need to make many changes along the way to succeed in racing and with SEO!

I personally loathe competitors who sell to price points and never explain that SEO is never a one and done proposition.

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