Marketing your business with a website creates wonderful opportunities to grow your business. The main problem is that most web designers are not advertising or marketing experts. Because marketing is not their strong suit, few know very much about search engine optimization - or marketing in general.
To be an effective marketing tool, your website and home page must include several key components. The home page should be created as a hub that directs your visitor to more detailed information on your other pages. You should always be aware that you only have one chance to make a positive first impression.
Here are some helpful suggestions for creating a winning website.
- Your home page should provide a clean, uncluttered presentation that makes your visitor feel welcome.
- You should be able to reach all your web pages from any page on the site. Never make your visitor have to use back button on the browser.
- Too little information will cause visitors to leave because they could not find what they were seeking.
- Too much information will tire the reader. Remember, most visitors have a short attention span.
- Do not use any website features that create movement on the website. This makes it more difficult to for your visitor to concentrate on your message.
- Always include a features and benefits presentation and a call to action.
- Avoid the newspaper approach of web design that uses multiple columns.
- Do not use thumbnail pictures. Any pictures you include should be large enough to be clearly visible to the website visitor.
Go to our blog to read more about these topics in detail. We encourage you to ask questions, make comments, and become part our conversations
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