Local or Geo-Targeted SEO is the simple process of informing the search engines to index your web site by your geographic location. Doing so allows you to communicate your location to the search engines and potential customers. Sounds simple enough, but this is the most overlooked aspect of Search Engine Optimization today. If your market is local, always mention your location in everything that you do on your website and off -web site.
If your business is Tucson-based, web searchers and the search engines need to know this. The same principal holds true for cities like Phoenix, Flagstaff or Scottsdale. This is especially true in competitive industries. Many website owners in highly competitive fields try to compete on the state or even broader national or international level with little success..
When websites do not achieve first page search results, they usually give up and try a costly Pay Per Click (PPC) program such as Google’s AdWords. By contrast, a real estate agent based in Metropolitan Tucson could easily obtain first search page results if they narrowed their target market to focus on a smaller geographic area such as the Rincon Valley or Tanque Verde Valley.
Let’s consider a local cleaning service, as our example, of Geo-targeting. The business is Your Fresh Start Cleaning Service. The website is www.yourfreshstart.us. Let’s say, you needed a “commercial cleaning service” in Tucson. So you start your search using Google and entered the search Keyword Phrase “commercial cleaning service.” Your Google search would not find this website or any other local service provider on the first few pages of results.
By contrast, if you had entered the Keyword search phrase “Tucson commercial cleaning service” you would have found the local businesses that you were looking to find. Since Your Fresh Start Cleaning Service uses “Geo-Targeting”, its Google search position is generally #1 in the organic natural search rankings. This small change has allowed the site to be regularly positioned among the top ten search positions with Google, Yahoo, and MSN. The benefits of this increased visibility are highly targeted traffic that is more likely to buy from your website.
This targeted and affordable approach allows you to narrow the search parameters to better define your customer base and increase your Return On Investment.
Are you ready to start Geo-targeting your local website?
For more information, please email us or call 520-777-6479 now!
Tucson SEO Solutions proudly serving the Arizona metro communities of Tucson, Phoenix, Mesa, Scottsdale, Tempe, Glendale, and Chandler. We serve all the way To Flagstaff to the North and Yuma to the west and all points in between.