Tucson SEO Solutions understands that proper keyword development is crucial to the success of any  website search ranking campaign. Your keywords must reflect the market that you are targeting for your website. This is not as easy as it may sound. Keywords and keyword development have become a multi-billion dollar subset of website development and marketing industry.

Keyword development and implementation on your website is the heart and soul of what Search Engine Optimization is all about. The two common sources that are most commonly used in this process are Google’s Free AdWords keyword tool, and a paid service, Wordtracker.

While these are useful tools, we have found both to have limitations. Our approach is to first examine the source code of your top competitor sites. They will have already done your work for you. Then we have you create a group of 10-15 of your friends, peers, or business associates and ask them to make a list of the top 10 search terms they might use to search for your products or services. Then we evaluate these results to refine the keyword phrases for your website.

This process will help you identify the search terms a person will to find what your website offers and will vary greatly by geographic regions of the county. You may be surprised by the results. Others often select search terms you might not think of using. Once you know which search terms people use to locate your product or service, you can incorporate these results onto your website.

Then after your website is up and running we analyze the search traffic and statistics to determine what searchers are actually using to find your website. Then we make adjustments.

Let’s say one of your keywords is “house cleaning service” and your market is Tucson. You then will want one of your keyword phrases to be “Tucson house cleaning service.” You now have Geo-Targeted your website and are ready to optimize it.

Are you ready to develop effective keyword phrases for your website?

For more information, please email us or call 520-777-6479 now!

Tucson SEO Solutions proudly serving the Arizona metro communities of Tucson, Phoenix, Mesa, Scottsdale, Tempe, Glendale, and Chandler. We serve all the way To Flagstaff to the North and Yuma to the west and all points in between.