Niche SEO is the process of practicing basic search engine optimization techniques on any website that has a very limited market and very few competitors. Similar to Geo-targeting, Niche SEO is all about getting your website properly indexed by the search engines. It is accomplished by using a narrowly targeted group of keyword phrases that best describe your products or services.
The industry refers to this process as the “long tail” of search. It uses a string of three or more keywords that best define your product or service. A good example would be the keyword phrase “industrial dust collecting equipment.” While this narrowly targeted approach decreases the number of people interested in your products or services, it greatly increases the opportunity to convert these visitors into customers. They are actively seeking what you are offering and have chosen well defined keywords.
The niche website has another huge advantage. Because when it is optimized, it will land high on the first page of search results. We refer to this process as going to the front of the bus.
This happens because the number of competing websites is often very small - usually 20 or fewer - and few, if any of them are optimized.
Keyword development plays an important role in creating effective long tail keyword phrases, and the results are often profound. Tucson SEO Solutions recommends targeting two of these long keyword phrases per web page. For example, if your website has 10 pages then we would target 20 keyword phrases. All of these phrases would have a reasonably good chance of landing on the first page of search results.
How does our approach get results? We eliminate most of the competition by using “long tail” keyword phrases, then optimizing and marketing your website better than the remaining competition. On top of that, we show you how to better market your web site and turn those visitors into customers.
Are you ready to become champions by winning at the SEO game?
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Tucson SEO Solutions proudly serving the Arizona metro communities of Tucson, Phoenix, Mesa, Scottsdale, Tempe, Glendale, and Chandler. We serve all the way To Flagstaff to the North and Yuma to the west and all points in between.