Website Stats Reveal Hidden Gems – A Follow-Up

Every few days or so, I get around to checking where our website traffic is coming from and what pages are generating the most traffic. Shortly after we created our “Do Follow List” it became the most frequented page visited. It has stayed that way for three months and doesn’t look like it will be fading anytime soon.

The second most visited page is our blog. This makes a lot of sense, we post often and each new post is submitted to Technorati, Digg, Stumble, Reddit. We also ping a large number of sites and we also submit each post to Google’s Blog Search.

The third most visited web page is the home page. This traffic is generated by the search engines mostly. This is the group most likely in need of our services.

The #4 and #5 positions are taken up by more recent blog posts. One of those is for our “Do Follow Forum List.” It originally was part of a much larger list but was recently separated to create a series of smaller lists. These two pages have just moved up into the top 5 since I last reviewed my website stats.

I tell you this to point out that there is a lot of very useful information hidden within your statistics. I have determined that posts that create value for the visitors become the most visited pages. This seems like common sense I know, but these insights can be useful.

You can begin to see patterns both positive and negative. If you are one of those inclined to take a closer look at things you might find some real gems here. Let’s say a post generated 500 visits but only 5 comments. This might reveal that you are a great marketer but that your content is weak.

Follow-up - After this post I took another look at what searches people were using to find us and I was surprised by something that I had noticed. We had a new Keyword phrase as the most searched query. We have been targeting Phoenix SEO for sometime. There are many websites working to gain or maintain the first page for this search. So it has been difficult to gain a presence on Google’s first page.

We managed to crack the the #10 position for three days running. Even at the 10th spot we were able to generate a bunch of traffic. This blew me away and encouraged me that my efforts were worth it. I was very surprised by this gem. We will now work to polish it to perfection.

When you take the time to analyze your statistics you can find some very amazing pieces of information. For many of you, this is something that you already know, but for many website owners this is all new to them. So if this is new to you, then definitely it is time to add Google Analytics. Its a free Google tool.

We recommend that your stats be reviewed weekly!

So I ask when is the last time you looked at your website stats?

We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.

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