Website Are Like High Maintenence Girlfriends
April 26, 2008
I have recently suggested that successful websites are like a high maintenance girlfriend. From my perspective this is so true. A high maintenance woman or man demands a lot of attention, and especially attention to detail. A website that acquires high search engine rankings and traffic requires similar attention and needs lots of it to continue to stay productive.
A high maintenance woman or man requires daily attention, as well, to maintain a successful relationship. If you are willing to pay the price a relationship with a high maintenance person can be very rewarding and seldom dull. (Voice of experience here)
A successful website is no different. It demands your time and effort that goes way beyond checking emails or traffic stats The point here is that if you want a successful relation with your website you have to be prepared to pay the price in time, or hire someone to do it for you.
Does your website load quickly? Many a potential customer will never reach your website because of slow loading pages. We have all experienced this. You do your Google search and you see a promising website. You then click onto that link and wait and wait some more. Then you simply give up and try another site.
A slow loading website will drive potential visitors away long before your website ever opens. You have about two seconds to accomplish this. I call it the Google effect. Web surfers are so used to Google providing search results instantly. They then expect this quickness from all websites all the time.
The problem isn’t limited to small business websites that may have been home built. They actually often load very quickly because they don’t have many people visiting at the same time or they are loaded with a lot of graphics. Retail e-commerce sites are notoriously slow loading for a variety of reasons. There are literally Billions of dollars lost annually due to slow loading pages.
A general rule of thumb is that you have about two seconds maybe three for your site to open. If it takes any longer your potential visitors leave quickly to try another option. The more web savvy your visitor the quicker they leave. Imagine if your website is slow loading for a cable connection, and then imagine how slow the process is for DSL, dial-up service, or for someone using a notebook and using a Wi-Fi connection.
The moral of this story is, don’t loose your visitor before they actually see your website. We will discuss slow loading pages in depth another day.
This problem may require a bit of website redesign to resolve.
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