Websites Are Like NASCAR!

August 16, 2008

Recently it dawned on me that websites and race cars have a lot in common. A race car team puts a lot of time, training and effort into their high performance machine. They pay lots of attention to the smallest details and are constantly fine tuning the engine and suspension. These two must work in harmony for the team to become a champion. Successful websites are no different in that they also require many pieces of the machine and team to be in harmony. Websites must also pay attention to details and fine tune to the ever changing needs of the search engines through effective optimization of the source code and content.

The other part of this website team is the user experience. Every thing must work and it should work effortlessly. Your site should be a well oiled machine that converts visitors into customers. The visitor wants to walk away a winner too by feeling they made the right choice going with your team.

So SEO then becomes like the racing teams pit boss making adjustments and fine tuning the website to produce peak performance. However, you must be able to adapt to the changing environment to become a champion. During a race the team may use multiple types of tires often adjusting and changing through out the race.

A successful website team is no different. We who practice SEO have to make sometimes drastic changes quickly to adjust to how search engines, especially how Google handles the acquiring of website links. Managing a website requires the same attention to detail as a NASCAR racing team, you want to keep it well tuned and ready to win the race.

Win the race to the top of search engine ranking!

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