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Websites Are Like Apple Pies

This is one of my favorite posts. It was originally posted to our site back in 2007 when it was a static site. I like it so much that I update and recycle it occasionally.

Today, we are looking at the correlation between websites and apple pies. Software advances have made building a website like baking a pie, in that it can be done in an evening. I done this on a couple occasions myself with both pies and websites.

However, motivation alone does not make a good apple pie or a useful website. When making a good apple pie you need all the basic ingredients and the knowledge of how to mix them properly. Mixing the ingredients properly makes all the difference when baking a pie. The same is true about building a website. Sites also require some basics such as layout, navigation, and fresh quality content and that’s just to keep your visitors happy.

Getting the website to work with the search engines to acquire traffic through high search rankings is a whole other proposition. Many an attractive site has withered along the Internet super highway due to lack of traffic. Building a website is like making a pie is relatively easy these days but that doesn’t mean that either will be any good.

Just like that apple pie sitting on the baker’s shelf, it will never sell if hungry customers can’t find it. Even the best looking pie, if the flavor isn’t there, will be rejected after the first bite. A website can suffer a similar fate, if it fails to meet or exceed the visitor’s expectations. You may have all the right ingredients but fail the taste test.

If you’ve ever watched the Food Channel then you know exactly what we mean. Give five chefs the same ingredients and someone will always produce a super pie, some pies will be ok, and others will disappoint. The same can be said about a website It may look great but it may fail to meet expectations.

Are you ready to create a tasty highly trafficked websites that deliver results?

What say you?

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