Websites Are Like A Car Salesperson

August 12, 2009

This is one of my favorite posts from 2008. I use this example when discussing website marketing ans the need to use a sales funnel. The whole purpose of your web pages should be to bring your visitor to make a buying decision. For those who have been in sales this process is known as a features and benefits presentation. In print is often called a sales funnel.

Now, to the original post updated!

Salespeople sell that’s their job. Well, a website is no different it’s all about selling or should be. It makes no difference whether you are peddling products, services, or ideas. You must actively be selling to succeed in website marketing. Just throwing facts and descriptions on your website is wasted effort.

I tell this story every time we talk to a perspective client. Imagine that you are going to visit a new car showroom. When you encounter the salesperson they will do several things during your visit. When they start their presentation they will explain the features of the vehicle. They then will explain the benefits of those features. Finally, they will ask you for the sale.

This is basic sales 101. It is know in the industry as the features and benefits presentation. You know when you go to the car dealer this is what you will encounter. The salespersons job is to sell. You as a website owner need to be selling. Sadly, very few websites sell. This is because most websites are created without input from a  sales marketing professional. How many websites have you visited that do a complete sales presentation? It is likely that you have ever seen a good sales presentation on the web. Does your website sell?

I offer solutions that incorporate all the elements of a good sales presentation on existing websites as part of our SEO services. I call this process Holistic SEO. I also instruct our website design and redesign clients on how to write their content to sell. You might be amazed by the blank stares that I get when I suggest rewriting their content so that it sells.

I will not provide our SEO services to a websites that are not willing to make the necessary changes with the sites content. Our belief is this “Why bring traffic to a broken website.” Your website needs to be more than just information. You have to actively bring your visitor to a buying decision. This means creating a sales funnel.

I view our  clients as partners rather than customers. I want them not only to have increased traffic, but I want that traffic to have the best opportunity to convert into business.  SEO and web design should be a collaborative process or that’s my view of things. I simply would not want to take a clients money for SEO if their sites is properly prepared to sell.

Is your website broken? Do you actively sell or do you just provide information and hope for the sale?

We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.

It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

Are you ready to exchange comments for links?

This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.

Too learn more about our services please check out these links:

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