What Are You Fishing For?

July 22, 2008

I love it when I read articles about linkbait. I really do love to read about creative linkbait approaches. There is so much of the same old do this or do that that on the subject it can get old quickly. So when I read about novel ways to lure people into linking to your website I pay attention.

It also reminds me of my days growing up along the banks of the Allegheny River and the French Creek in rural Franklin, Pa, as in Pennsylvania. Except that we called the creek a crick. I know go figure, but that slight regional variation is very important when considering keyword development, but that’s for another post.

As a youth in rural Pennsylvania there wasn’t much to do other than to go fishing. So I did a lot of fishing with two major rivers within walking distance. When fishing you generally choose what fish to target on any given day based a multitude of factors such a time of day, water conditions, available food sources, and what you ultimately want to catch.

Then I had to choose which river to I was going to fish that day. I would have to choose between the huge Allegheny River or the smaller but robust French Creek. Once the river choice was made I would have to choose between slow deep waters or faster shallower waters. There is a lot to consider if you want to be successful fisherman.

Now, I would have to have to choose my bait wisely to match my prey of the day. That choice was based on a myriad of environmental conditions, if I wanted to be successful. It also had a lot to do with what I had available. Your bait must be attractive to your targeted fish and be delivered in a way that induces a bite when you want.

Choosing a linkbait for your website is very much like fishing. The bait needs to be targeted towards the group of websites that can provide you useful relevant backlinks that are Do Follow. This is where effective linkbaiting can be very difficult. It can be very easy to create a bunch of links with a very creative baiting method, but getting the desired fish to bite is a lot more difficult.

As any seasoned fisherman knows you can catch a lot of unwanted fish while going after a targeted species. The same thing is true with any linkbaiting method. So when developing linkbaiting programs or methods don’t loose site of your target.

There is another huge benefit to linkbaiting for the blogger that is not often written about. A good linkbait effort can generate hundreds of comments. If your blog is part of a website, those comments provide lots of fresh content that will boost the overall website in the SERP’s.

This is where a great page title that includes a targeted keyword phrase or two can be very beneficial. When titling your page focus on a targeted keyword phrase. Your linkbait comments can break you into the first page of results for that targeted keyword phrase. So linkbait if done correctly can not only supply you with a flood of new links to can assist your website in the SERP’s. This is just another reason why we use WordPress to build websites.

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